Case Studies

Marketing

Balaji, with his friends started Balaji Group business in the year 2012. They have Commodity Retail outlet at Kukatpally, Hyderabad, an Electronic gadgets store at Miyapur, Hyderabad and Garment & Accessories outlet at Ameerpet, Hyderabad. They are successful in building identity and popularity in the market with their Marketing strategies. In the first year, they are successful in acquiring the Customers with their Flat discount offers. Hence the profit margin is very low. Their marketing and promotional costs are very high which in turn cannot meet the expected returns. Thus Balaji realized this fact and is in search of Marketing tools which optimizes their costs and increases their revenues. Thus he discussed with his Marketing managers of different verticals and prepared a strategy to cut down the costs of their activities.
Many of the managers gave a feedback that people are not aware of our offers and discounts within the time and we have to intimate to our loyal Customers on time to time basis. One of the managers raised his voice that it will be great if we can inform our offers through images as it will create better impression and higher conversation rates. Many Customers may be unaware of the product features and it will be great if we can explain it. It would also be great if we can communicate and share our discounts & offer price list to our loyal Customers at regular time intervals. They were confident that all these can benefit them in improving their sales and generate higher revenues.
Here comes Sollet’s sBuzz as the right product where Balaji can become a Client for sBuzz wherein he will get a UI interface for his company for sending manual information, Product offers & discounts etc to their Customer base. Each Customer can have sBuzz application installed on their mobile and is available for all mobile operating systems. Balaji can also integrate his company IT systems for automatic delivery of information and promotional messages to the Customers.